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  ZNet    A global calendar of protests, meetings, benefits, and conferences.
 Monday, May 12, 2008   
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Our web-based calendar is a great way to generate publicity for your events and activities. To increase the effectiveness and impact of your calendar, we suggest that you do the following:
  • Subscribe Your Customers & Patrons To Your Calendar - We provide a feature where visitors to calendars can subscribe to single or multiple calendars and receive regular updates from those calendars through email. You can dramatically improve the distribution and promotion of your calendar information by proactively collecting the email addresses of your customers and patrons and offering to subscribe on their behalf.

  • Link Your Calendar To Your Website - To increase traffic to your website, link your calendar directly to your home page. Visitors to your calendar will be presented with an option to visit your website.

  • Link Your Events to Additional Information - When adding events, you have the option to include links within the event information. Linkages to additional information on your and/or other websites increases the promotional value of your calendar.

  • Select An Appropriate Default View - The default view is the view first presented to a visitor when they select your calendar. It is important to present a view appropriate for the number and frequency of events in your calendar. If you only have events once a week, you should not present the week view, but perhaps the month, or a simple list view. If you have several events per week, the week view offers a more appropriate perspective for any visitor. If you have only a few events per year, the year list view will present all events to anyone selecting your calendar.

  • Update Your Calendar On A Regular Basis - Take a few minutes every week or two to review the contents of your calendar. Visitors to your calendar will return regularly if you update your information on a regular basis.

Your calendar also includes features to increase the speed and accuracy of data input.

  • Repeating Events - When adding an event, if that event occurs more than once, the repeating event functionality allows you publish that information on multiple days.

  • Defaults - If your event information contains elements that are unchanged for any given event, location or sponsor for example, you can setup defaults that will automatically include that information every time you add an event.

  • Change Event Types - Event types are used to allow visitor to quickly select specific areas of interest. If your event/s does/do not fit into an existing event type category, you can add a new event type to draw specific focus to those events. A word of caution - sometimes including your events in a greater (but still relevant) category increases the likelihood that a visitor will find and review your event information.

  • Multiple Administrators Or Public Adds Events - To spread the responsibility and labor for updating your calendar, you can authorize multiple people to add, delete or edit your event information. Each additional administrator will have a unique user name and password, and authority specific to that user name and password. You can also set-up your calendar so that the general public can submit events to you and your calendar. Those events can be stored in an approval queue to await your or another administrators approval. These capabilities are particularly useful for large organizations or clubs.

Now that you know some of the things you can do with an Protest.Net & ZNet calendar, check out a demo calendar or take a few minutes and create your own. Its simple - no programming or other technical skill required. If you have already created your calendar and would like to implement the ideas you've just read about, take a few minutes and update your calendar.

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